{"id":32898,"date":"2024-11-01T12:52:54","date_gmt":"2024-11-01T10:52:54","guid":{"rendered":"https:\/\/umfst.ro\/?post_type=program-de-studiu&#038;p=32898"},"modified":"2025-11-26T14:39:56","modified_gmt":"2025-11-26T12:39:56","slug":"e-business-management-and-marketing","status":"publish","type":"program-de-studiu","link":"https:\/\/umfst.ro\/en\/program-de-studiu\/economics-and-law\/e-business-management-and-marketing\/","title":{"rendered":"E-business Management and Marketing"},"content":{"rendered":"<p>\u201eE-business management \u0219i marketing\u201d este un program de masterat care formeaz\u0103 speciali\u0219ti \u00een administrarea afacerilor online \u0219i strategiile de marketing digital. Programul se adreseaz\u0103 absolven\u021bilor de licen\u021b\u0103 interesa\u021bi de comer\u021b electronic, marketing online, dezvoltare de platforme digitale \u0219i antreprenoriat \u00een mediul virtual. Activitatea de cercetare sprijin\u0103 explorarea celor mai noi tehnologii \u0219i tendin\u021be \u00een e-commerce, promov\u00e2nd inovarea \u00een managementul afacerilor digitale.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201eE-business management \u0219i marketing\u201d este un program de masterat care formeaz\u0103 speciali\u0219ti \u00een administrarea afacerilor online \u0219i strategiile de marketing digital. Programul se adreseaz\u0103 absolven\u021bilor de licen\u021b\u0103 interesa\u021bi de comer\u021b electronic, marketing online, dezvoltare de platforme digitale \u0219i antreprenoriat \u00een mediul virtual. Activitatea de cercetare sprijin\u0103 explorarea celor mai noi tehnologii \u0219i tendin\u021be \u00een e-commerce, [&hellip;]<\/p>","protected":false},"author":25,"featured_media":43751,"menu_order":7,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"24241,28188,23091,23473,21900,26081","_relevanssi_noindex_reason":"Rank Math Relevanssi index exclude","footnotes":""},"facultatea":[223],"class_list":["post-32898","program-de-studiu","type-program-de-studiu","status-publish","format-standard","has-post-thumbnail","hentry","facultatea-economie-si-drept"],"meta_box":{"calendareledisciplinelor":"","facultatea":"Economie \u0219i Drept","link-facultate":"https:\/\/umfst.ro\/economie-si-drept\/","activare_buton":"0","link_aplica_acum":"https:\/\/adminfo.umfst.ro\/","select_msvroae1e1i":"2 ani","credite":"120","forma_de_invatamant":"Cu frecven\u021b\u0103","limba_de_predare":"Rom\u00e2n\u0103","progam_de_studiu":"Acreditat","cifra_de_scolarizare":"Buget 25F* \/ Tax\u0103 25","ciclul_de_studii":"Masterat","wysiwyg_k17cu8f0jhs":"<p>S\u0103 devenim un reper al educa\u021biei bazate pe inovare \u0219i cooperare \u00een contextul transform\u0103rii digitale a mediului de afaceri.<\/p>\n","wysiwyg_5t0s3p61prl":"<p><strong>Obiectivul general<\/strong><\/p>\n<ul>\n<li>Formarea \u0219i consolidarea de competen\u021be \u00een sfera deciziilor fundamentate pe solu\u021bii digitale, care cresc valoarea de angajabilitate pe o pia\u021b\u0103 a muncii dinamic\u0103 \u0219i globalizat\u0103.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Obiective specifice<\/strong><\/p>\n<ul>\n<li>\u00cen\u021belegerea tranzi\u021biei c\u0103tre economia digital\u0103 bazat\u0103 pe cunoa\u0219tere \u0219i inova\u021bie;<\/li>\n<li>Formarea \u0219i practicarea tehnicilor de management folosind solu\u021bii digitale aplicabile \u00een mediul real de afaceri;<br \/>\u2022\u00a0\u00a0 \u00a0Formarea \u0219i practicarea tehnicilor de marketing pentru exploatarea oportunit\u0103\u021bilor oferite de mediul de interac\u021biune bazat pe conectare quasi-permanent\u0103;<\/li>\n<li>Dezvoltarea spiritului inovativ pro-antreprenorial \u0219i a capabilit\u0103\u021bilor de gestionare a proiectelor diverse \u00eentr-un mediu complex \u0219i dinamic.<\/li>\n<\/ul>\n","wysiwyg_qifse9n3mh":"<p><strong>Competen\u0163e profesionale<\/strong><br \/>C1 Identificarea, \u00een\u0163elegerea \u015fi analiza realit\u0103\u0163ilor organiza\u0163ionale si ale mediului de business \u00een era digital\u0103<br \/>C2 Generarea \u0219i implementarea deciziilor de business<br \/>C3 Modelarea \u0219i optimizarea proceselor de e-business<br \/>C4 Utilizarea de solu\u021bii \u0219i aplica\u021bii digitale pentru afaceri<br \/>C5 Identificarea \u0219i exploatarea oportunit\u0103\u021bilor de pia\u021b\u0103<br \/>C6 Proiectarea, dezvoltarea \u0219i implementarea sistemului de rela\u021bii e-business<\/p>\n<p><strong>Competen\u0163e transversale<\/strong><br \/>CT1 Comunicare, colaborare, munc\u0103 \u00een echip\u0103<br \/>CT2 Identificarea oportunit\u0103\u0163ilor de dezvoltare personal\u0103<\/p>\n","textarea_ywu170mmtv":"<p>Manager general, Manager de Proiect, Manager opera\u021bional, Manager de Marketing,<br \/>Antreprenor<\/p>\n","text_zmdvr8gjqs":"","coordonator":"","email_rho5k00rj2a":"","pagina_de_facebook":"","pagina_de_instagram":"","file_upload_v1oldkq15g":["<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2025-2026\/E-business_management_si_marketing.pdf\">2025 - 2026<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2024-2025\/EBM.pdf\">2024 - 2025<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2023-2024\/FED\/EBMM_Plan%20invatamant%202023-2024.pdf\">2023 - 2024<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2022-2023\/Plan_inv__E-BMM_2022-2023.pdf\">2022 - 2023<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2021-2022\/FED\/Plan_invatamant_E-BMM_2021_2022.pdf\">2021 - 2022<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_rapoarte\/2021\/1_Plan_de_invatamant_EMB_2020-2021.pdf\">2020 - 2021<\/a><\/p>\n"],"fiseledisciplinelorbuton":["<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/fise_discipline\/studii_master\/Fise_disc_E-business_management_si_marketing_24_25.pdf\">Anii I II 2024-2025<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/fise_discipline\/2023-2024\/masterat\/EBM.pdf\">Anii I II 2023-2024<\/a><\/p>\n"],"program-title":"E-business Management and Marketing","wysiwyg_7dnkh9v375k":"<p>E-Business Management and Marketing\u00a0is a professional Master\u2019s programme aimed at graduates from diverse educational backgrounds. It is designed to equip students with the knowledge and skills required for digital transformation in the global business environment.<\/p>\n<p>The course structure is modular, with the disciplines within each module complementing one another, and the teaching approach is grounded in SMARTogether principles, ensuring a supportive environment for collaboration and the exchange of the most relevant and up-to-date solutions in the field. Students benefit from digital resources for communication, learning, and complex simulations, enabling them to engage with real-world organisational scenarios and develop their decision-making skills in management and marketing, with a particular focus on innovation and entrepreneurship.<\/p>\n","excerpt-en":"","duration":"3 years","credits":"180","form_of_education":"With frequency","language_of_instruction":"Romanian","study_program":"Accredited","education_figures":"","cycle_of_studies":"Master's","acquired_skills_and_knowledge":"<p><strong>Professional competences<\/strong><\/p>\n<ul>\n<li>identifying, understanding, and analysing organisational realities and the business environment in the digital era<\/li>\n<li>generating and implementing business decisions<\/li>\n<li>modelling and optimising e-business processes<\/li>\n<li>using digital solutions and applications for business purposes<\/li>\n<li>identifying and exploiting market opportunities<\/li>\n<li>designing, developing, and implementing e-business relationship systems.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Transversal competences<\/strong><\/p>\n<ul>\n<li>communication, collaboration, and teamwork<\/li>\n<li>recognising opportunities for personal development.<\/li>\n<\/ul>\n","educational_plans":["<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2025-2026\/E-business_management_si_marketing.pdf\">2025 - 2026<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2024-2025\/EBM.pdf\">2024 - 2025<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2023-2024\/FED\/EBMM_Plan%20invatamant%202023-2024.pdf\">2023 - 2024<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2022-2023\/Plan_inv__E-BMM_2022-2023.pdf\">2022 - 2023<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2021-2022\/FED\/Plan_invatamant_E-BMM_2021_2022.pdf\">2021 - 2022<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_rapoarte\/2021\/1_Plan_de_invatamant_EMB_2020-2021.pdf\">2020 - 2021<\/a><\/p>\n"]},"_links":{"self":[{"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/program-de-studiu\/32898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/program-de-studiu"}],"about":[{"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/types\/program-de-studiu"}],"author":[{"embeddable":true,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/comments?post=32898"}],"version-history":[{"count":4,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/program-de-studiu\/32898\/revisions"}],"predecessor-version":[{"id":42962,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/program-de-studiu\/32898\/revisions\/42962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/media\/43751"}],"wp:attachment":[{"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/media?parent=32898"}],"wp:term":[{"taxonomy":"facultatea","embeddable":true,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/facultatea?post=32898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}