{"id":33480,"date":"2024-10-27T21:28:39","date_gmt":"2024-10-27T19:28:39","guid":{"rendered":"https:\/\/umfst.ro\/?post_type=program-de-studiu&#038;p=33480"},"modified":"2025-11-26T14:37:30","modified_gmt":"2025-11-26T12:37:30","slug":"innovative-business-in-tourism-and-services","status":"publish","type":"program-de-studiu","link":"https:\/\/umfst.ro\/en\/program-de-studiu\/economie-si-drept\/afaceri-inovative-in-turism-si-servicii-2\/","title":{"rendered":"Innovative Business in Tourism and Services"},"content":{"rendered":"<p>\u201eAfaceri inovative \u00een turism \u0219i servicii\u201d este un program de masterat care formeaz\u0103 speciali\u0219ti capabili s\u0103 dezvolte \u0219i s\u0103 gestioneze modele de afaceri moderne \u00een domeniul turismului \u0219i serviciilor. Programul se adreseaz\u0103 absolven\u021bilor de licen\u021b\u0103 interesa\u021bi de antreprenoriat \u0219i de managementul strategic \u00een industrii cu ritm accelerat de schimbare. Activitatea de cercetare urm\u0103re\u0219te crearea unui mediu interdisciplinar, conectat la centrele de cercetare din cadrul Universit\u0103\u021bii \u0219i la re\u021bele interna\u021bionale, favoriz\u00e2nd generarea \u0219i transferul de cunoa\u0219tere \u00een domeniul inova\u021biei \u00een turism \u0219i servicii.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201eAfaceri inovative \u00een turism \u0219i servicii\u201d este un program de masterat care formeaz\u0103 speciali\u0219ti capabili s\u0103 dezvolte \u0219i s\u0103 gestioneze modele de afaceri moderne \u00een domeniul turismului \u0219i serviciilor. Programul se adreseaz\u0103 absolven\u021bilor de licen\u021b\u0103 interesa\u021bi de antreprenoriat \u0219i de managementul strategic \u00een industrii cu ritm accelerat de schimbare. Activitatea de cercetare urm\u0103re\u0219te crearea unui [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":43912,"menu_order":1,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"24241,28188,23091,23473,21900,26081","_relevanssi_noindex_reason":"Rank Math Relevanssi index exclude","footnotes":""},"facultatea":[223],"class_list":["post-33480","program-de-studiu","type-program-de-studiu","status-publish","format-standard","has-post-thumbnail","hentry","facultatea-economie-si-drept"],"meta_box":{"calendareledisciplinelor":"","facultatea":"Economie \u0219i Drept","link-facultate":"https:\/\/umfst.ro\/economie-si-drept\/","activare_buton":"0","link_aplica_acum":"https:\/\/adminfo.umfst.ro\/","select_msvroae1e1i":"2 ani","credite":"120","forma_de_invatamant":"Cu frecven\u021b\u0103","limba_de_predare":"Rom\u00e2n\u0103","progam_de_studiu":"Acreditat","cifra_de_scolarizare":"Buget 20F* \/ Tax\u0103 30","ciclul_de_studii":"Masterat","wysiwyg_k17cu8f0jhs":"<p>Programul de studii Afaceri inovative \u00een turism \u0219i servicii furnizeaz\u0103 un mediu academic de \u00eenv\u0103\u021bare (teoretic\u0103 \u0219i practic\u0103), care ofer\u0103 oportunit\u0103\u021bi diverse de dezvoltare a competen\u021belor \u0219i abilit\u0103\u021bilor din perspectiva profesional\u0103, social\u0103 \u0219i personal\u0103 necesare: (1) acceler\u0103rii competitivit\u0103\u021bii serviciilor \u0219i turismului prin ini\u021biative orientate spre afaceri inovative \u00een comunitate; (2) adapt\u0103rii la tendin\u021bele conjuncturale economice \u0219i sociale; (3) construirii \u0219i aplic\u0103rii\u00a0 de strategii de afaceri \u00een turism \u0219i servicii conectate la realit\u0103\u021bile actuale, tendin\u021belor \u0219i\u00a0 particularit\u0103\u021bile socio \u2013 economice ale zonei.\u00a0 Disciplinele studiate sus\u021bin \u0219i dezvolt\u0103 munca \u00een echip\u0103, dezbaterile, proiectele \u0219i cercet\u0103rile aplicative, se concentreaz\u0103 \u0219i ajut\u0103 la atingerea obiectivelor comunit\u0103\u021bii prin leadership \u0219i calitate, elemente indispensabile trecerii industriei turismului \u0219i serviciilor din Rom\u00e2nia de la o economie bazat\u0103 pe eficien\u021b\u0103 la economie bazat\u0103 pe inovare.<\/p>\n","wysiwyg_5t0s3p61prl":"<ol>\n<li>De a asigura \u00eensu\u0219irea teoretic\u0103 \u0219i aplicarea practic\u0103 a conceptelor, tehnicilor, metodelor \u015fi procedurilor moderne corespunz\u0103toare domeniului administrarea afacerilor.<\/li>\n<li>De a construi bazele unei form\u0103ri continue, \u00een concordan\u021b\u0103 cu noile principii, politici, tendin\u021be \u0219i strategii din domeniul administr\u0103rii afacerilor.<\/li>\n<li>De a aplica \u00een actul educa\u021bional complementar, dimensiunile cognitive, aplicativ-practice (instrumental-opera\u021bionale) \u0219i de comunicare-rela\u021bionare, asigur\u00e2nd absolven\u021bilor competen\u021be profesionale specifice \u0219i competen\u021be transversale necesare domeniului administrarea afacerilor.<\/li>\n<li>De a facilita \u00eensu\u0219irea \u0219i utilizarea metodologiei cercet\u0103rii teoretice \u0219i aplicative \u00een vederea implic\u0103rii \u0219i\/sau coopt\u0103rii masteranzilor \u00een proiecte de cercetare, studii, analize \u00een domeniul administr\u0103rii afacerilor.<\/li>\n<li>De a preg\u0103ti lideri cu competen\u021be reale pentru inovare, adaptare \u0219i \u00eembun\u0103t\u0103\u021bire continu\u0103 a afacerii.<\/li>\n<li>De a adapta periodic oferta educa\u0163ional\u0103 \u00een domeniul administrarea afacerilor la realit\u0103\u0163ile socio-economice \u00een concordan\u021b\u0103 cu evolu\u0163ia mediului de afaceri rom\u00e2nesc, european \u0219i interna\u021bional.<\/li>\n<li>De a oferi oportunitatea continu\u0103rii \u0219i complet\u0103rii studiilor \u00een domeniul administrarea afacerilor pentru nivelul de studii de doctorat.<\/li>\n<\/ol>\n","wysiwyg_qifse9n3mh":"<p><em>Competen\u021bele profesionale: <\/em><\/p>\n<p>C1. Cunoa\u015fterea aprofundat\u0103 a domeniului afacerilor inovative \u00een turism \u0219i servicii din perspectiva \u00a0teoretic\u0103, metodologic\u0103 \u015fi practic\u0103.<\/p>\n<p>C2. Utilizarea cuno\u015ftin\u0163elor de specialitate pentru explicarea, interpretarea \u0219i adaptarea la situa\u0163ii\/fenomene diverse\u00a0 \u00een contexte vaste asociate domeniului.<\/p>\n<p>C3.Utilizarea integrat\u0103 a conceptelor teoretice \u015fi metodologice pentru rezolvarea eficient\u0103 a \u00a0problemelor specifice domeniului administrarea afacerilor.<\/p>\n<p>C4. Aplicarea pertinent\u0103 \u015fi specific\u0103 a criteriilor \u015fi metodelor de evaluare, pentru fundamentarea \u0219i\u00a0 formularea\u00a0 deciziilor optime.<\/p>\n<p>C5. Elaborarea de proiecte profesionale \u015fi\/sau de cercetare, utiliz\u00e2nd inovativ un spectru variat de metode cantitative \u015fi calitative.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Competen\u021bele transversale<\/em>:<\/p>\n<p>CT1. Exercitarea unor sarcini profesionale complexe, \u00een condi\u0163ii de autonomie \u015fi de independen\u0163\u0103 profesional\u0103.<\/p>\n<p>CT2. Asumarea de roluri\/func\u0163ii de conducere a activit\u0103\u0163ii grupurilor profesionale sau a unor institu\u0163ii\/organiza\u021bii.<\/p>\n<p>CT3. Autocontrolul procesului de \u00eenv\u0103\u0163are, diagnoza nevoilor de\u00a0 formare, analiza reflexiv\u0103 a propriei activit\u0103\u0163i\u00a0profesionale.<\/p>\n","textarea_ywu170mmtv":"<p>Specialistul \u00een afaceri inovative \u00een turism \u0219i servicii poate avea, prin atribu\u021bii, urm\u0103toarele:<\/p>\n<ul>\n<li>conceperea, implementarea \u0219i promovarea brandului turistic local\/regional<\/li>\n<li>conceperea implementarea \u0219i promovarea de produse \u0219i servicii inovative<\/li>\n<li>m\u0103surarea \u0219i analiza calit\u0103\u021bii serviciilor prin utilizarea instrumentelor adecvate (SERVQUAL)<\/li>\n<li>stabilirea obiectivelor strategice prin colectarea informa\u021biilor relevante<\/li>\n<li>adaptarea strategiei de afaceri a companiei la condi\u021biile de pia\u021b\u0103<\/li>\n<li>diagnosticarea competitivit\u0103\u021bii produselor \u0219i serviciilor<\/li>\n<li>organizarea \u0219i managementul evenimentelor culturale, \u0219tiin\u021bifice, etc.<\/li>\n<li>managementul proiectelor<\/li>\n<li>utilizarea instrumentelor digitale \u0219i\/sau social media pentru promovare \u0219i marketing<\/li>\n<li>implementarea planului de activitate pentru atingerea obiectivelor<\/li>\n<li>gestionarea activit\u0103\u021bilor de zi cu zi, motivarea \u0219i dezvoltarea echipei,<\/li>\n<li>coordonarea implement\u0103rii sarcinilor,<\/li>\n<li>colectarea de feedback de la clien\u021bi \u0219i cercetarea pie\u021bei,<\/li>\n<li>crearea \u0219i \u00eembun\u0103t\u0103\u021birea brandului companiei.<\/li>\n<\/ul>\n<p><strong>Standarde ocupa\u021bionale<\/strong><\/p>\n<p>Cod COR: 242101 \/ Denumire cor: manager proiect \/ Cod COR: 242111 \/ Denumire cor: administrator societate comerciala \/ Cod COR: 242110 \/ Denumire cor: specialist in planificarea, controlul si raportarea performantei\u00a0economice.<\/p>\n","text_zmdvr8gjqs":"","coordonator":"","email_rho5k00rj2a":"","pagina_de_facebook":"","pagina_de_instagram":"","file_upload_v1oldkq15g":["<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2025-2026\/Afaceri_innovative_in_turism_si_servicii.pdf\">2025 - 2026<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2024-2025\/AITS.pdf\">2024 - 2025<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2023-2024\/FED\/AITS_Plan%20invatamant%202023-2024.pdf\">2023 - 2024<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2022-2023\/Plan_inv_AACTS_2022-2023.pdf\">2022 - 2023<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2021-2022\/FED\/Plan_invatamant_AACTS_2021_2022.pdf\">2021 - 2022<\/a><\/p>\n"],"fiseledisciplinelorbuton":["<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/fise_discipline\/studii_master\/Fise_disc_Afaceri_inovative_in_turism_si_servicii_24_25.pdf\">Anii I II 2024-2025<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/fise_discipline\/2023-2024\/masterat\/AIT.pdf\">Anii I II 2023-2024<\/a><\/p>\n"],"program-title":"Innovative Business in Tourism and Services","wysiwyg_7dnkh9v375k":"<p>The Master\u2019s programme Innovative Business in Tourism and Services provides an academic learning environment, both theoretical and practical, and offers opportunities to develop professional, social, and personal skills and abilities necessary for:<\/p>\n<ul>\n<li>enhancing the competitiveness of services and tourism through community-based initiatives focused on innovative business;<\/li>\n<li>adapting to current economic and social trends;<\/li>\n<li>applying advanced quantitative analysis methods and developing business strategies in tourism and services that align with contemporary realities, trends, and the socio-economic characteristics of the region.\u00a0<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The courses promote and develop teamwork, debate, project work, and applied research, supporting the achievement of community objectives through leadership and quality\u2014essential elements for transforming Romania\u2019s tourism and services sector from an efficiency-driven economy into an innovation-driven one.<\/p>\n","excerpt-en":"","duration":"2 years","credits":"120","form_of_education":"With frequency","language_of_instruction":"Romanian","study_program":"Accredited","education_figures":"","cycle_of_studies":"Master's","acquired_skills_and_knowledge":"<p><strong>Professional competences<\/strong><\/p>\n<ul>\n<li>thorough knowledge of the field of innovative business in tourism and services, from theoretical, methodological, and practical perspectives<\/li>\n<li>use of specialised knowledge to explain, interpret, and adapt to various situations or phenomena within broader contexts related to the field<\/li>\n<li>integrated use of theoretical and methodological concepts for the effective resolution of issues specific to business administration<\/li>\n<li>relevant and specific application of evaluation criteria and methods to substantiate and formulate optimal decisions<\/li>\n<li>development of professional and\/or research projects, making innovative use of a wide range of quantitative and qualitative methods.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Transversal competences<\/strong><\/p>\n<ul>\n<li>carrying out complex professional tasks under conditions of autonomy and professional independence<\/li>\n<li>assuming leadership roles or managerial functions within professional groups or institutions\/organisations<\/li>\n<li>self-monitoring of the learning process, identifying training needs, and engaging in reflective analysis of one\u2019s own professional activity.<\/li>\n<\/ul>\n","educational_plans":["<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2025-2026\/Afaceri_innovative_in_turism_si_servicii.pdf\">2025 - 2026<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2024-2025\/AITS.pdf\">2024 - 2025<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2023-2024\/FED\/AITS_Plan%20invatamant%202023-2024.pdf\">2023 - 2024<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2022-2023\/Plan_inv_AACTS_2022-2023.pdf\">2022 - 2023<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2021-2022\/FED\/Plan_invatamant_AACTS_2021_2022.pdf\">2021 - 2022<\/a><\/p>\n"]},"_links":{"self":[{"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/program-de-studiu\/33480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/program-de-studiu"}],"about":[{"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/types\/program-de-studiu"}],"author":[{"embeddable":true,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/comments?post=33480"}],"version-history":[{"count":6,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/program-de-studiu\/33480\/revisions"}],"predecessor-version":[{"id":42960,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/program-de-studiu\/33480\/revisions\/42960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/media\/43912"}],"wp:attachment":[{"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/media?parent=33480"}],"wp:term":[{"taxonomy":"facultatea","embeddable":true,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/facultatea?post=33480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}