{"id":33480,"date":"2024-10-27T21:28:39","date_gmt":"2024-10-27T19:28:39","guid":{"rendered":"https:\/\/umfst.ro\/?post_type=program-de-studiu&#038;p=33480"},"modified":"2026-09-11T12:25:51","modified_gmt":"2026-09-11T09:25:51","slug":"innovative-business-in-tourism-and-services","status":"publish","type":"program-de-studiu","link":"https:\/\/umfst.ro\/en\/program-de-studiu\/economie-si-drept\/afaceri-inovative-in-turism-si-servicii-2\/","title":{"rendered":"Innovative Business in Tourism and Services"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u201eAfaceri inovative \u00een turism \u0219i servicii\u201d este un program de masterat care formeaz\u0103 speciali\u0219ti capabili s\u0103 dezvolte \u0219i s\u0103 gestioneze modele de afaceri moderne \u00een domeniul turismului \u0219i serviciilor. Programul se adreseaz\u0103 absolven\u021bilor de licen\u021b\u0103 interesa\u021bi de antreprenoriat \u0219i de managementul strategic \u00een industrii cu ritm accelerat de schimbare. Activitatea de cercetare urm\u0103re\u0219te crearea unui mediu interdisciplinar, conectat la centrele de cercetare din cadrul Universit\u0103\u021bii \u0219i la re\u021bele interna\u021bionale, favoriz\u00e2nd generarea \u0219i transferul de cunoa\u0219tere \u00een domeniul inova\u021biei \u00een turism \u0219i servicii.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201eAfaceri inovative \u00een turism \u0219i servicii\u201d este un program de masterat care formeaz\u0103 speciali\u0219ti capabili s\u0103 dezvolte \u0219i s\u0103 gestioneze modele de afaceri moderne \u00een domeniul turismului \u0219i serviciilor. Programul se adreseaz\u0103 absolven\u021bilor de licen\u021b\u0103 interesa\u021bi de antreprenoriat \u0219i de managementul strategic \u00een industrii cu ritm accelerat de schimbare. Activitatea de cercetare urm\u0103re\u0219te crearea unui [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":43912,"menu_order":1,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"24241,28188,23091,23473,21900,26081","_relevanssi_noindex_reason":"Rank Math Relevanssi index exclude","footnotes":""},"facultatea":[223],"class_list":["post-33480","program-de-studiu","type-program-de-studiu","status-publish","format-standard","has-post-thumbnail","hentry","facultatea-economie-si-drept"],"meta_box":{"perspective_educationale_hu":"","competente_cunostinte_hu":"","durata_hu":"1 \u00e9v","number_b423w5447l":"","forma_de_educatie_hu":"Frekvenci\u00e1val","limba_de_predare_hu":"Rom\u00e1n","programul_de_studii_hu":"Akkredit\u00e1lt","ciclul_de_studii":"Masterat","extras_hu":"","descriere_hu":"","titlul_programului_hu":"","plans_educatifs":["<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2026-2027\/Afaceri_inovative_%C3%AEn_turism_%C8%99i_servicii_2026-2027.pdf\" data-uw-pdf-br=\"2\" data-uw-pdf-doc=\"\">2026 - 2027<\/a><\/p>\n<p>&nbsp;<\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2025-2026\/Afaceri_innovative_in_turism_si_servicii.pdf\" data-uw-pdf-br=\"2\" data-uw-pdf-doc=\"\">2025 - 2026<\/a><\/p>\n"],"competences_et_connaissances_acquises":"<p><strong>Comp\u00e9tences professionnelles<\/strong><\/p>\n<ul>\n<li><strong>C1.<\/strong> Connaissance approfondie du domaine des affaires innovantes dans le tourisme et les services, dans ses dimensions th\u00e9orique, m\u00e9thodologique et pratique.<\/li>\n<li><strong>C2.<\/strong> Utilisation des connaissances sp\u00e9cialis\u00e9es pour expliquer, interpr\u00e9ter et s\u2019adapter \u00e0 des situations\/ph\u00e9nom\u00e8nes divers dans de larges contextes associ\u00e9s au domaine.<\/li>\n<li><strong>C3.<\/strong> Utilisation int\u00e9gr\u00e9e des concepts th\u00e9oriques et m\u00e9thodologiques pour r\u00e9soudre efficacement les probl\u00e8mes sp\u00e9cifiques au domaine de l\u2019administration des affaires.<\/li>\n<li><strong>C4.<\/strong> Application pertinente et sp\u00e9cifique des crit\u00e8res et des m\u00e9thodes d\u2019\u00e9valuation afin de fonder et de formuler des d\u00e9cisions optimales.<\/li>\n<li><strong>C5.<\/strong> \u00c9laboration de projets professionnels et\/ou de recherche, en utilisant de mani\u00e8re innovante un large \u00e9ventail de m\u00e9thodes quantitatives et qualitatives.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Comp\u00e9tences transversales<\/strong><\/p>\n<ul>\n<li><strong>CT1.<\/strong> Ex\u00e9cution de t\u00e2ches professionnelles complexes dans des conditions d\u2019autonomie et d\u2019ind\u00e9pendance professionnelle.<\/li>\n<li><strong>CT2.<\/strong> Exercice de r\u00f4les\/fonctions de direction de groupes professionnels ou d\u2019institutions\/organisations.<\/li>\n<li><strong>CT3.<\/strong> Autocontr\u00f4le du processus d\u2019apprentissage, diagnostic des besoins de formation et analyse r\u00e9flexive de sa propre activit\u00e9 professionnelle.<\/li>\n<\/ul>\n","duree":"2 ans","credits":"120","forme_d_education":"Avec fr\u00e9quence","langue_d_enseignement":"Roumain","programme_d_etudes":"Accr\u00e9dit\u00e9","chiffres_de_l_education":"Budget : 20F* + Frais de scolarit\u00e9 : 30","cycle_d_etudes":"Master","xtrait":"","descriptionFR":"<p><strong>Niveau d\u2019\u00e9tudes :<\/strong> \u00c9tudes universitaires de master (niveau 7 EQF\/CEC et CNC)<\/p>\n<p><strong>Domaine fondamental :<\/strong> Sciences sociales<\/p>\n<p><strong>Domaine d\u2019\u00e9tudes :<\/strong> Administration des affaires<\/p>\n<p><strong>Programme d\u2019\u00e9tudes :<\/strong> Affaires innovantes dans le tourisme et les services<\/p>\n<p><strong>Dipl\u00f4me obtenu :<\/strong> Master<\/p>\n<p><strong>Intitul\u00e9 de la qualification :<\/strong> Sp\u00e9cialiste des affaires innovantes dans le tourisme et les services<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Mission<\/strong><\/p>\n<p>Le programme d\u2019\u00e9tudes <strong>Affaires innovantes dans le tourisme et les services<\/strong> offre un environnement acad\u00e9mique d\u2019apprentissage (th\u00e9orique et pratique), qui propose diverses opportunit\u00e9s de d\u00e9veloppement des comp\u00e9tences et des aptitudes, dans une perspective professionnelle, sociale et personnelle, n\u00e9cessaires : (1) \u00e0 l\u2019acc\u00e9l\u00e9ration de la comp\u00e9titivit\u00e9 des services et du tourisme gr\u00e2ce \u00e0 des initiatives orient\u00e9es vers des affaires innovantes au sein de la communaut\u00e9 ; (2) \u00e0 l\u2019adaptation aux tendances conjoncturelles \u00e9conomiques et sociales ; (3) \u00e0 la conception et \u00e0 l\u2019application de strat\u00e9gies d\u2019affaires dans le tourisme et les services, en lien avec les r\u00e9alit\u00e9s actuelles, les tendances et les particularit\u00e9s socio-\u00e9conomiques de la r\u00e9gion. Les disciplines \u00e9tudi\u00e9es soutiennent et d\u00e9veloppent le travail en \u00e9quipe, les d\u00e9bats, les projets et les recherches appliqu\u00e9es ; elles se concentrent sur les objectifs de la communaut\u00e9 et contribuent \u00e0 leur r\u00e9alisation par le leadership et la qualit\u00e9, \u00e9l\u00e9ments indispensables \u00e0 la la transition de l\u2019industrie du tourisme et des services en Roumanie vers un mod\u00e8le \u00e9conomique fond\u00e9 sur l\u2019innovation.<\/p>\n","titre_du_programme":"Affaires innovantes dans le tourisme et les services","calendareledisciplinelor":"","facultatea":"Economie \u0219i Drept","link-facultate":"https:\/\/umfst.ro\/economie-si-drept\/","activare_buton":"0","link_aplica_acum":"https:\/\/admitere.umfst.ro\/","select_msvroae1e1i":"2 ani","credite":"120","forma_de_invatamant":"Cu frecven\u021b\u0103","limba_de_predare":"Rom\u00e2n\u0103","progam_de_studiu":"Acreditat","cifra_de_scolarizare":"Buget 20F* \/ Tax\u0103 30","wysiwyg_k17cu8f0jhs":"<p>Programul de studii Afaceri inovative \u00een turism \u0219i servicii furnizeaz\u0103 un mediu academic de \u00eenv\u0103\u021bare (teoretic\u0103 \u0219i practic\u0103), care ofer\u0103 oportunit\u0103\u021bi diverse de dezvoltare a competen\u021belor \u0219i abilit\u0103\u021bilor din perspectiva profesional\u0103, social\u0103 \u0219i personal\u0103 necesare: (1) acceler\u0103rii competitivit\u0103\u021bii serviciilor \u0219i turismului prin ini\u021biative orientate spre afaceri inovative \u00een comunitate; (2) adapt\u0103rii la tendin\u021bele conjuncturale economice \u0219i sociale; (3) construirii \u0219i aplic\u0103rii\u00a0 de strategii de afaceri \u00een turism \u0219i servicii conectate la realit\u0103\u021bile actuale, tendin\u021belor \u0219i\u00a0 particularit\u0103\u021bile socio \u2013 economice ale zonei.\u00a0 Disciplinele studiate sus\u021bin \u0219i dezvolt\u0103 munca \u00een echip\u0103, dezbaterile, proiectele \u0219i cercet\u0103rile aplicative, se concentreaz\u0103 \u0219i ajut\u0103 la atingerea obiectivelor comunit\u0103\u021bii prin leadership \u0219i calitate, elemente indispensabile trecerii industriei turismului \u0219i serviciilor din Rom\u00e2nia de la o economie bazat\u0103 pe eficien\u021b\u0103 la economie bazat\u0103 pe inovare.<\/p>\n","wysiwyg_5t0s3p61prl":"<ol>\n<li>De a asigura \u00eensu\u0219irea teoretic\u0103 \u0219i aplicarea practic\u0103 a conceptelor, tehnicilor, metodelor \u015fi procedurilor moderne corespunz\u0103toare domeniului administrarea afacerilor.<\/li>\n<li>De a construi bazele unei form\u0103ri continue, \u00een concordan\u021b\u0103 cu noile principii, politici, tendin\u021be \u0219i strategii din domeniul administr\u0103rii afacerilor.<\/li>\n<li>De a aplica \u00een actul educa\u021bional complementar, dimensiunile cognitive, aplicativ-practice (instrumental-opera\u021bionale) \u0219i de comunicare-rela\u021bionare, asigur\u00e2nd absolven\u021bilor competen\u021be profesionale specifice \u0219i competen\u021be transversale necesare domeniului administrarea afacerilor.<\/li>\n<li>De a facilita \u00eensu\u0219irea \u0219i utilizarea metodologiei cercet\u0103rii teoretice \u0219i aplicative \u00een vederea implic\u0103rii \u0219i\/sau coopt\u0103rii masteranzilor \u00een proiecte de cercetare, studii, analize \u00een domeniul administr\u0103rii afacerilor.<\/li>\n<li>De a preg\u0103ti lideri cu competen\u021be reale pentru inovare, adaptare \u0219i \u00eembun\u0103t\u0103\u021bire continu\u0103 a afacerii.<\/li>\n<li>De a adapta periodic oferta educa\u0163ional\u0103 \u00een domeniul administrarea afacerilor la realit\u0103\u0163ile socio-economice \u00een concordan\u021b\u0103 cu evolu\u0163ia mediului de afaceri rom\u00e2nesc, european \u0219i interna\u021bional.<\/li>\n<li>De a oferi oportunitatea continu\u0103rii \u0219i complet\u0103rii studiilor \u00een domeniul administrarea afacerilor pentru nivelul de studii de doctorat.<\/li>\n<\/ol>\n","wysiwyg_qifse9n3mh":"<p><em>Competen\u021bele profesionale: <\/em><\/p>\n<p>C1. Cunoa\u015fterea aprofundat\u0103 a domeniului afacerilor inovative \u00een turism \u0219i servicii din perspectiva \u00a0teoretic\u0103, metodologic\u0103 \u015fi practic\u0103.<\/p>\n<p>C2. Utilizarea cuno\u015ftin\u0163elor de specialitate pentru explicarea, interpretarea \u0219i adaptarea la situa\u0163ii\/fenomene diverse\u00a0 \u00een contexte vaste asociate domeniului.<\/p>\n<p>C3.Utilizarea integrat\u0103 a conceptelor teoretice \u015fi metodologice pentru rezolvarea eficient\u0103 a \u00a0problemelor specifice domeniului administrarea afacerilor.<\/p>\n<p>C4. Aplicarea pertinent\u0103 \u015fi specific\u0103 a criteriilor \u015fi metodelor de evaluare, pentru fundamentarea \u0219i\u00a0 formularea\u00a0 deciziilor optime.<\/p>\n<p>C5. Elaborarea de proiecte profesionale \u015fi\/sau de cercetare, utiliz\u00e2nd inovativ un spectru variat de metode cantitative \u015fi calitative.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Competen\u021bele transversale<\/em>:<\/p>\n<p>CT1. Exercitarea unor sarcini profesionale complexe, \u00een condi\u0163ii de autonomie \u015fi de independen\u0163\u0103 profesional\u0103.<\/p>\n<p>CT2. Asumarea de roluri\/func\u0163ii de conducere a activit\u0103\u0163ii grupurilor profesionale sau a unor institu\u0163ii\/organiza\u021bii.<\/p>\n<p>CT3. Autocontrolul procesului de \u00eenv\u0103\u0163are, diagnoza nevoilor de\u00a0 formare, analiza reflexiv\u0103 a propriei activit\u0103\u0163i\u00a0profesionale.<\/p>\n","textarea_ywu170mmtv":"<p>Specialistul \u00een afaceri inovative \u00een turism \u0219i servicii poate avea, prin atribu\u021bii, urm\u0103toarele:<\/p>\n<ul>\n<li>conceperea, implementarea \u0219i promovarea brandului turistic local\/regional<\/li>\n<li>conceperea implementarea \u0219i promovarea de produse \u0219i servicii inovative<\/li>\n<li>m\u0103surarea \u0219i analiza calit\u0103\u021bii serviciilor prin utilizarea instrumentelor adecvate (SERVQUAL)<\/li>\n<li>stabilirea obiectivelor strategice prin colectarea informa\u021biilor relevante<\/li>\n<li>adaptarea strategiei de afaceri a companiei la condi\u021biile de pia\u021b\u0103<\/li>\n<li>diagnosticarea competitivit\u0103\u021bii produselor \u0219i serviciilor<\/li>\n<li>organizarea \u0219i managementul evenimentelor culturale, \u0219tiin\u021bifice, etc.<\/li>\n<li>managementul proiectelor<\/li>\n<li>utilizarea instrumentelor digitale \u0219i\/sau social media pentru promovare \u0219i marketing<\/li>\n<li>implementarea planului de activitate pentru atingerea obiectivelor<\/li>\n<li>gestionarea activit\u0103\u021bilor de zi cu zi, motivarea \u0219i dezvoltarea echipei,<\/li>\n<li>coordonarea implement\u0103rii sarcinilor,<\/li>\n<li>colectarea de feedback de la clien\u021bi \u0219i cercetarea pie\u021bei,<\/li>\n<li>crearea \u0219i \u00eembun\u0103t\u0103\u021birea brandului companiei.<\/li>\n<\/ul>\n<p><strong>Standarde ocupa\u021bionale<\/strong><\/p>\n<p>Cod COR: 242101 \/ Denumire cor: manager proiect \/ Cod COR: 242111 \/ Denumire cor: administrator societate comerciala \/ Cod COR: 242110 \/ Denumire cor: specialist in planificarea, controlul si raportarea performantei\u00a0economice.<\/p>\n","coordonator":"","email_rho5k00rj2a":"","pagina_de_facebook":"","pagina_de_instagram":"","file_upload_v1oldkq15g":["<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2026-2027\/Afaceri_inovative_\u00een_turism_\u0219i_servicii_2026-2027.pdf\">2026 - 2027<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2025-2026\/Afaceri_innovative_in_turism_si_servicii.pdf\">2025 - 2026<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2024-2025\/AITS.pdf\">2024 - 2025<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2023-2024\/FED\/AITS_Plan%20invatamant%202023-2024.pdf\">2023 - 2024<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2022-2023\/Plan_inv_AACTS_2022-2023.pdf\">2022 - 2023<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2021-2022\/FED\/Plan_invatamant_AACTS_2021_2022.pdf\">2021 - 2022<\/a><\/p>\n"],"fiseledisciplinelorbuton":["<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/fise_discipline\/studii_licenta\/Fisa_discipline_AIT_2025-2026.pdf\">Anii I II 2025-2026<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/fise_discipline\/studii_master\/Fise_disc_Afaceri_inovative_in_turism_si_servicii_24_25.pdf\">Anii I II 2024-2025<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/fise_discipline\/2023-2024\/masterat\/AIT.pdf\">Anii I II 2023-2024<\/a><\/p>\n"],"program-title":"Innovative Business in Tourism and Services","wysiwyg_7dnkh9v375k":"<p>The Master\u2019s programme Innovative Business in Tourism and Services provides an academic learning environment, both theoretical and practical, and offers opportunities to develop professional, social, and personal skills and abilities necessary for:<\/p>\n<ul>\n<li>enhancing the competitiveness of services and tourism through community-based initiatives focused on innovative business;<\/li>\n<li>adapting to current economic and social trends;<\/li>\n<li>applying advanced quantitative analysis methods and developing business strategies in tourism and services that align with contemporary realities, trends, and the socio-economic characteristics of the region.\u00a0<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The courses promote and develop teamwork, debate, project work, and applied research, supporting the achievement of community objectives through leadership and quality\u2014essential elements for transforming Romania\u2019s tourism and services sector from an efficiency-driven economy into an innovation-driven one.<\/p>\n","excerpt-en":"","duration":"2 years","form_of_education":"With frequency","language_of_instruction":"Romanian","study_program":"Accredited","education_figures":"","cycle_of_studies":"Master's","acquired_skills_and_knowledge":"<p><strong>Professional competences<\/strong><\/p>\n<ul>\n<li>thorough knowledge of the field of innovative business in tourism and services, from theoretical, methodological, and practical perspectives<\/li>\n<li>use of specialised knowledge to explain, interpret, and adapt to various situations or phenomena within broader contexts related to the field<\/li>\n<li>integrated use of theoretical and methodological concepts for the effective resolution of issues specific to business administration<\/li>\n<li>relevant and specific application of evaluation criteria and methods to substantiate and formulate optimal decisions<\/li>\n<li>development of professional and\/or research projects, making innovative use of a wide range of quantitative and qualitative methods.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Transversal competences<\/strong><\/p>\n<ul>\n<li>carrying out complex professional tasks under conditions of autonomy and professional independence<\/li>\n<li>assuming leadership roles or managerial functions within professional groups or institutions\/organisations<\/li>\n<li>self-monitoring of the learning process, identifying training needs, and engaging in reflective analysis of one\u2019s own professional activity.<\/li>\n<\/ul>\n","educational_plans":["<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2025-2026\/Afaceri_innovative_in_turism_si_servicii.pdf\">2025 - 2026<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2024-2025\/AITS.pdf\">2024 - 2025<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2023-2024\/FED\/AITS_Plan%20invatamant%202023-2024.pdf\">2023 - 2024<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2022-2023\/Plan_inv_AACTS_2022-2023.pdf\">2022 - 2023<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2021-2022\/FED\/Plan_invatamant_AACTS_2021_2022.pdf\">2021 - 2022<\/a><\/p>\n"]},"_links":{"self":[{"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/program-de-studiu\/33480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/program-de-studiu"}],"about":[{"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/types\/program-de-studiu"}],"author":[{"embeddable":true,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/comments?post=33480"}],"version-history":[{"count":1,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/program-de-studiu\/33480\/revisions"}],"predecessor-version":[{"id":50290,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/program-de-studiu\/33480\/revisions\/50290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/media\/43912"}],"wp:attachment":[{"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/media?parent=33480"}],"wp:term":[{"taxonomy":"facultatea","embeddable":true,"href":"https:\/\/umfst.ro\/en\/wp-json\/wp\/v2\/facultatea?post=33480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}