{"id":3839,"date":"2025-09-23T11:24:45","date_gmt":"2025-09-23T11:24:45","guid":{"rendered":"https:\/\/umfst.ro\/facultatea-de-farmacie\/?page_id=3839"},"modified":"2025-09-23T11:27:50","modified_gmt":"2025-09-23T11:27:50","slug":"marketing-management-si-sustenabilitate","status":"publish","type":"page","link":"https:\/\/umfst.ro\/facultatea-de-farmacie\/hu\/fotanszekek-es-tanszekek\/f2-fotanszek\/marketing-management-si-sustenabilitate\/","title":{"rendered":"Marketing, management \u0219i sustenabilitate"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3839\" class=\"elementor elementor-3839\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd5aeb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd5aeb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-38ba585\" data-id=\"38ba585\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe2b000 elementor-widget elementor-widget-text-editor\" data-id=\"fe2b000\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Tansz\u00e9ki szem\u00e9lyzet<\/h2><p><strong>Tansz\u00e9kvezet\u0151<\/strong><\/p><p>\u0218ef lucr. dr. Marius Chereche\u0219 \u2013\u00a0<a href=\"https:\/\/umfst.ro\/fileadmin\/f_farmacie\/Cadre_didactice\/CV\/F2\/CV_Marius_Chereches.pdf\">CV<\/a><\/p><h2><strong>Kutat\u00e1si ir\u00e1nyok<\/strong><\/h2><ul><li>Gy\u00f3gyszer\u00e9szeti oktat\u00e1s vs ipari elv\u00e1r\u00e1sok: a gy\u00f3gyszer\u00e9sz v\u00e9gzettek percepci\u00f3j\u00e1nak \u00e9s karriereredm\u00e9nyeinek \u00f6sszehasonl\u00edt\u00f3 elemz\u00e9se<\/li><li>A gy\u00f3gyszeripari speci\u00e1lis jogszab\u00e1lyok hat\u00e1sa a gy\u00f3gyszerterm\u00e9kek marketingmix-elemeire \u00e9s a marketingtervekre<\/li><li>Digit\u00e1lis marketing: online gy\u00f3gyszert\u00e1r, k\u00f6z\u00f6ss\u00e9gi m\u00e9dia haszn\u00e1lata az orvosi \u00e9s marketingkommunik\u00e1ci\u00f3ban a beteggel, viselked\u00e9si szegment\u00e1l\u00e1s<\/li><li>Gy\u00f3gyszer\u00e9szeti szolg\u00e1ltat\u00e1sok \u2013 bevezet\u00e9s<\/li><li>Tanulm\u00e1ny a gy\u00f3gyszer\u00e9szek \u00fajonnan bevezetett gy\u00f3gyszer\u00e9szeti szolg\u00e1ltat\u00e1sokr\u00f3l alkotott percepci\u00f3j\u00e1r\u00f3l<\/li><li>Farmacovigilen\u021ba \u00een era digital\u0103: impactul tehnologiilor emergente asupra raport\u0103rii \u0219i managementului reac\u021biilor adverse<\/li><li>Conformitatea legislativ\u0103 \u0219i strategiile de marketing \u00een industria farmaceutic\u0103: provoc\u0103ri \u0219i oportunit\u0103\u021bi \u00een contextul reglement\u0103rilor \u00een continu\u0103 evolu\u021bie<\/li><li>Strategii de marketing digital \u0219i comportamentul consumatorilor \u00een pia\u021ba produselor cosmetice din farmacii<\/li><li>Sustenabilitatea \u00een managementul de\u0219eurilor farmaceutice \u0219i cosmetice: responsabilitatea social\u0103 corporativ\u0103 \u0219i comportamentul consumatorilor<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5858dee\" data-id=\"5858dee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30d1425 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30d1425\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-dce-background-color=\"#F2F7FF\" class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4aa19d7\" data-id=\"4aa19d7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eec71c elementor-widget elementor-widget-heading\" data-id=\"5eec71c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Kapcsolat<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4879c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5e4879c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db07acf elementor-widget elementor-widget-icon-box\" data-id=\"db07acf\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLevelez\u00e9si c\u00edm\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description translation-block\">Gy\u00f3gyszer\u00e9szeti Kar \u00c9p\u00fclete \u2013 Gheorghe Marinescu utca, 38. sz\u00e1m, Marosv\u00e1s\u00e1rhely, Maros megye, 540142, Rom\u00e1nia<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5902aab elementor-widget elementor-widget-icon-box\" data-id=\"5902aab\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTansz\u00e9kvezet\u0151\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCorp C3 parter, cam. 157\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Colectivul disciplinei \u0218ef disciplin\u0103 \u0218ef lucr. dr. Marius Chereche\u0219 \u2013\u00a0CV Direc\u021bii de cercetare Educa\u021bia farmaceutic\u0103 vs a\u0219tept\u0103rile industriei: o analiz\u0103 comparativ\u0103 a percep\u021biei absolven\u021bilor de farmacie \u0219i a rezultatelor \u00een carier\u0103 Influen\u021ba legisla\u021biei specifice industriei farmaceutice asupra elementelor mixului de marketing pentru produsele farmaceutice \u0219i asupra planurilor de marketing Marketing digital: farmacie online, utilizare social [&hellip;]<\/p>","protected":false},"author":25,"featured_media":0,"parent":141,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1","_relevanssi_noindex_reason":"","footnotes":""},"categories":[13,31],"tags":[],"class_list":["post-3839","page","type-page","status-publish","hentry","category-pagina-cu-sidebar","category-pagina-departamente-si-discipline"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/umfst.ro\/facultatea-de-farmacie\/hu\/wp-json\/wp\/v2\/pages\/3839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/umfst.ro\/facultatea-de-farmacie\/hu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/umfst.ro\/facultatea-de-farmacie\/hu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/umfst.ro\/facultatea-de-farmacie\/hu\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/umfst.ro\/facultatea-de-farmacie\/hu\/wp-json\/wp\/v2\/comments?post=3839"}],"version-history":[{"count":4,"href":"https:\/\/umfst.ro\/facultatea-de-farmacie\/hu\/wp-json\/wp\/v2\/pages\/3839\/revisions"}],"predecessor-version":[{"id":3843,"href":"https:\/\/umfst.ro\/facultatea-de-farmacie\/hu\/wp-json\/wp\/v2\/pages\/3839\/revisions\/3843"}],"up":[{"embeddable":true,"href":"https:\/\/umfst.ro\/facultatea-de-farmacie\/hu\/wp-json\/wp\/v2\/pages\/141"}],"wp:attachment":[{"href":"https:\/\/umfst.ro\/facultatea-de-farmacie\/hu\/wp-json\/wp\/v2\/media?parent=3839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/umfst.ro\/facultatea-de-farmacie\/hu\/wp-json\/wp\/v2\/categories?post=3839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/umfst.ro\/facultatea-de-farmacie\/hu\/wp-json\/wp\/v2\/tags?post=3839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}