{"id":32898,"date":"2024-11-01T12:52:54","date_gmt":"2024-11-01T10:52:54","guid":{"rendered":"https:\/\/umfst.ro\/?post_type=program-de-studiu&#038;p=32898"},"modified":"2026-09-14T14:23:06","modified_gmt":"2026-09-14T11:23:06","slug":"e-business-management-si-marketing","status":"publish","type":"program-de-studiu","link":"https:\/\/umfst.ro\/fr\/program-de-studiu\/economie-si-drept\/e-business-management-si-marketing\/","title":{"rendered":"E-business Management et Marketing"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u201eE-business management \u0219i marketing\u201d este un program de masterat care formeaz\u0103 speciali\u0219ti \u00een administrarea afacerilor online \u0219i strategiile de marketing digital. Programul se adreseaz\u0103 absolven\u021bilor de licen\u021b\u0103 interesa\u021bi de comer\u021b electronic, marketing online, dezvoltare de platforme digitale \u0219i antreprenoriat \u00een mediul virtual. Activitatea de cercetare sprijin\u0103 explorarea celor mai noi tehnologii \u0219i tendin\u021be \u00een e-commerce, promov\u00e2nd inovarea \u00een managementul afacerilor digitale.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201eE-business management \u0219i marketing\u201d este un program de masterat care formeaz\u0103 speciali\u0219ti \u00een administrarea afacerilor online \u0219i strategiile de marketing digital. Programul se adreseaz\u0103 absolven\u021bilor de licen\u021b\u0103 interesa\u021bi de comer\u021b electronic, marketing online, dezvoltare de platforme digitale \u0219i antreprenoriat \u00een mediul virtual. Activitatea de cercetare sprijin\u0103 explorarea celor mai noi tehnologii \u0219i tendin\u021be \u00een e-commerce, [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":43751,"menu_order":7,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"24241,28188,23091,23473,21900,26081","_relevanssi_noindex_reason":"Rank Math Relevanssi index exclude","footnotes":""},"facultatea":[223],"class_list":["post-32898","program-de-studiu","type-program-de-studiu","status-publish","format-standard","has-post-thumbnail","hentry","facultatea-economie-si-drept"],"meta_box":{"perspective_educationale_hu":"","competente_cunostinte_hu":"","durata_hu":"1 \u00e9v","number_b423w5447l":"","forma_de_educatie_hu":"Frekvenci\u00e1val","limba_de_predare_hu":"Rom\u00e1n","programul_de_studii_hu":"Akkredit\u00e1lt","ciclul_de_studii":"Masterat","extras_hu":"","descriere_hu":"","titlul_programului_hu":"","plans_educatifs":["<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2026-2027\/E-business_management_%C8%99i_marketing_2026-2027.pdf\" data-uw-pdf-br=\"2\" data-uw-pdf-doc=\"\">2026 - 2027<\/a><\/p>\n<p>&nbsp;<\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2025-2026\/E-business_management_si_marketing.pdf\" data-uw-pdf-br=\"2\" data-uw-pdf-doc=\"\">2025 - 2026<\/a><\/p>\n"],"competences_et_connaissances_acquises":"<p><strong>Comp\u00e9tences professionnelles<\/strong><\/p>\n<ul>\n<li><strong>C1<\/strong> Identifier, comprendre et analyser les r\u00e9alit\u00e9s organisationnelles et l\u2019environnement des affaires \u00e0 l\u2019\u00e8re num\u00e9rique ;<\/li>\n<li><strong>C2<\/strong> \u00c9laborer et mettre en \u0153uvre des d\u00e9cisions strat\u00e9giques en mati\u00e8re de gestion d\u2019entreprise ;<\/li>\n<li><strong>C3<\/strong> Mod\u00e9liser et optimiser les processus d\u2019e-business ;<\/li>\n<li><strong>C4<\/strong> Utiliser des solutions et des applications num\u00e9riques au service des entreprises ;<\/li>\n<li><strong>C5<\/strong> Identifier et exploiter les opportunit\u00e9s du march\u00e9 ;<\/li>\n<li><strong>C6<\/strong> Concevoir, d\u00e9velopper et mettre en \u0153uvre un syst\u00e8me de relations en e-business.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Comp\u00e9tences transversales<\/strong><\/p>\n<ul>\n<li><strong>CT1<\/strong> Communication, collaboration et travail en \u00e9quipe ;<\/li>\n<li><strong>CT2<\/strong> Identifier les opportunit\u00e9s de d\u00e9veloppement personnel.<\/li>\n<\/ul>\n","duree":"2 ans","credits":"120","forme_d_education":"Avec fr\u00e9quence","langue_d_enseignement":"Roumain","programme_d_etudes":"Accr\u00e9dit\u00e9","chiffres_de_l_education":"Places financ\u00e9es par l\u2019\u00c9tat : 25F* + Places payantes : 25","cycle_d_etudes":"Master","xtrait":"","descriptionFR":"<p><strong>Niveau d\u2019\u00e9tudes :<\/strong> Master (niveau 7 CEC \/ EQF et CNC)<\/p>\n<p><strong>Domaine fondamental :<\/strong> Sciences sociales<\/p>\n<p><strong>Domaine d\u2019\u00e9tudes :<\/strong> Management<\/p>\n<p><strong>Programme d\u2019\u00e9tudes :<\/strong> E-business Management et Marketing<\/p>\n<p><strong>Dipl\u00f4me obtenu :<\/strong> Master<\/p>\n<p><strong>Qualification obtenue :<\/strong> E-business Management et Marketing<\/p>\n<p><strong><br \/>Mission<\/strong><\/p>\n<p>Devenir une r\u00e9f\u00e9rence en mati\u00e8re de formation fond\u00e9e sur l\u2019innovation et la coop\u00e9ration dans le contexte de la transformation num\u00e9rique du monde des affaires.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Objectifs<\/strong><\/p>\n<p>Objectif g\u00e9n\u00e9ral<\/p>\n<ul>\n<li>Former et renforcer les comp\u00e9tences en mati\u00e8re de prise de d\u00e9cision fond\u00e9e sur des solutions num\u00e9riques, afin d\u2019accro\u00eetre l\u2019employabilit\u00e9 des dipl\u00f4m\u00e9s sur un march\u00e9 du travail dynamique et mondialis\u00e9.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Objectifs sp\u00e9cifiques<\/p>\n<ul>\n<li>Comprendre la transition vers une \u00e9conomie num\u00e9rique fond\u00e9e sur la connaissance et l\u2019innovation ;<\/li>\n<li>Acqu\u00e9rir et mettre en pratique des techniques de management utilisant des solutions num\u00e9riques applicables \u00e0 l\u2019environnement r\u00e9el des entreprises ;<\/li>\n<li>Acqu\u00e9rir et mettre en pratique des techniques de marketing permettant d\u2019exploiter les opportunit\u00e9s offertes par un environnement d\u2019interaction caract\u00e9ris\u00e9 par une connectivit\u00e9 quasi permanente ;<\/li>\n<li>D\u00e9velopper l\u2019esprit d\u2019innovation, l\u2019esprit entrepreneurial et les capacit\u00e9s de gestion de projets vari\u00e9s dans un environnement complexe et en constante \u00e9volution.<\/li>\n<\/ul>\n","titre_du_programme":"E-business Management et Marketing","calendareledisciplinelor":"","facultatea":"Economie \u0219i Drept","link-facultate":"https:\/\/umfst.ro\/economie-si-drept\/","activare_buton":"0","link_aplica_acum":"https:\/\/admitere.umfst.ro\/","select_msvroae1e1i":"2 ani","credite":"120","forma_de_invatamant":"Cu frecven\u021b\u0103","limba_de_predare":"Rom\u00e2n\u0103","progam_de_studiu":"Acreditat","cifra_de_scolarizare":"Buget 25F* \/ Tax\u0103 25","wysiwyg_k17cu8f0jhs":"<p>S\u0103 devenim un reper al educa\u021biei bazate pe inovare \u0219i cooperare \u00een contextul transform\u0103rii digitale a mediului de afaceri.<\/p>\n","wysiwyg_5t0s3p61prl":"<p><strong>Obiectivul general<\/strong><\/p>\n<ul>\n<li>Formarea \u0219i consolidarea de competen\u021be \u00een sfera deciziilor fundamentate pe solu\u021bii digitale, care cresc valoarea de angajabilitate pe o pia\u021b\u0103 a muncii dinamic\u0103 \u0219i globalizat\u0103.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Obiective specifice<\/strong><\/p>\n<ul>\n<li>\u00cen\u021belegerea tranzi\u021biei c\u0103tre economia digital\u0103 bazat\u0103 pe cunoa\u0219tere \u0219i inova\u021bie;<\/li>\n<li>Formarea \u0219i practicarea tehnicilor de management folosind solu\u021bii digitale aplicabile \u00een mediul real de afaceri;<br \/>\u2022\u00a0\u00a0 \u00a0Formarea \u0219i practicarea tehnicilor de marketing pentru exploatarea oportunit\u0103\u021bilor oferite de mediul de interac\u021biune bazat pe conectare quasi-permanent\u0103;<\/li>\n<li>Dezvoltarea spiritului inovativ pro-antreprenorial \u0219i a capabilit\u0103\u021bilor de gestionare a proiectelor diverse \u00eentr-un mediu complex \u0219i dinamic.<\/li>\n<\/ul>\n","wysiwyg_qifse9n3mh":"<p><strong>Competen\u0163e profesionale<\/strong><br \/>C1 Identificarea, \u00een\u0163elegerea \u015fi analiza realit\u0103\u0163ilor organiza\u0163ionale si ale mediului de business \u00een era digital\u0103<br \/>C2 Generarea \u0219i implementarea deciziilor de business<br \/>C3 Modelarea \u0219i optimizarea proceselor de e-business<br \/>C4 Utilizarea de solu\u021bii \u0219i aplica\u021bii digitale pentru afaceri<br \/>C5 Identificarea \u0219i exploatarea oportunit\u0103\u021bilor de pia\u021b\u0103<br \/>C6 Proiectarea, dezvoltarea \u0219i implementarea sistemului de rela\u021bii e-business<\/p>\n<p><strong>Competen\u0163e transversale<\/strong><br \/>CT1 Comunicare, colaborare, munc\u0103 \u00een echip\u0103<br \/>CT2 Identificarea oportunit\u0103\u0163ilor de dezvoltare personal\u0103<\/p>\n","textarea_ywu170mmtv":"<p>Manager general, Manager de Proiect, Manager opera\u021bional, Manager de Marketing,<br \/>Antreprenor<\/p>\n","coordonator":"","email_rho5k00rj2a":"","pagina_de_facebook":"","pagina_de_instagram":"","file_upload_v1oldkq15g":["<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2026-2027\/E-business_management_\u0219i_marketing_2026-2027.pdf\">2026 - 2027<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2025-2026\/E-business_management_si_marketing.pdf\">2025 - 2026<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2024-2025\/EBM.pdf\">2024 - 2025<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2023-2024\/FED\/EBMM_Plan%20invatamant%202023-2024.pdf\">2023 - 2024<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2022-2023\/Plan_inv__E-BMM_2022-2023.pdf\">2022 - 2023<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2021-2022\/FED\/Plan_invatamant_E-BMM_2021_2022.pdf\">2021 - 2022<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_rapoarte\/2021\/1_Plan_de_invatamant_EMB_2020-2021.pdf\">2020 - 2021<\/a><\/p>\n"],"fiseledisciplinelorbuton":["<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/fise_discipline\/studii_licenta\/Fisa_discipline_EBM_2025-2026.pdf\">Anii I II 2025-2026<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/fise_discipline\/studii_master\/Fise_disc_E-business_management_si_marketing_24_25.pdf\">Anii I II 2024-2025<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/fise_discipline\/2023-2024\/masterat\/EBM.pdf\">Anii I II 2023-2024<\/a><\/p>\n"],"program-title":"E-business Management and Marketing","wysiwyg_7dnkh9v375k":"<p>E-Business Management and Marketing\u00a0is a professional Master\u2019s programme aimed at graduates from diverse educational backgrounds. It is designed to equip students with the knowledge and skills required for digital transformation in the global business environment.<\/p>\n<p>The course structure is modular, with the disciplines within each module complementing one another, and the teaching approach is grounded in SMARTogether principles, ensuring a supportive environment for collaboration and the exchange of the most relevant and up-to-date solutions in the field. Students benefit from digital resources for communication, learning, and complex simulations, enabling them to engage with real-world organisational scenarios and develop their decision-making skills in management and marketing, with a particular focus on innovation and entrepreneurship.<\/p>\n","excerpt-en":"","duration":"2 years","form_of_education":"With frequency","language_of_instruction":"Romanian","study_program":"Accredited","education_figures":"","cycle_of_studies":"Master's","acquired_skills_and_knowledge":"<p><strong>Professional competences<\/strong><\/p>\n<ul>\n<li>identifying, understanding, and analysing organisational realities and the business environment in the digital era<\/li>\n<li>generating and implementing business decisions<\/li>\n<li>modelling and optimising e-business processes<\/li>\n<li>using digital solutions and applications for business purposes<\/li>\n<li>identifying and exploiting market opportunities<\/li>\n<li>designing, developing, and implementing e-business relationship systems.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Transversal competences<\/strong><\/p>\n<ul>\n<li>communication, collaboration, and teamwork<\/li>\n<li>recognising opportunities for personal development.<\/li>\n<\/ul>\n","educational_plans":["<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2025-2026\/E-business_management_si_marketing.pdf\">2025 - 2026<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_invatamant\/2024-2025\/EBM.pdf\">2024 - 2025<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2023-2024\/FED\/EBMM_Plan%20invatamant%202023-2024.pdf\">2023 - 2024<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2022-2023\/Plan_inv__E-BMM_2022-2023.pdf\">2022 - 2023<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/master\/Planuri\/2021-2022\/FED\/Plan_invatamant_E-BMM_2021_2022.pdf\">2021 - 2022<\/a><\/p>\n","<p><a href=\"https:\/\/www.umfst.ro\/fileadmin\/f_economie_drept\/planuri_rapoarte\/2021\/1_Plan_de_invatamant_EMB_2020-2021.pdf\">2020 - 2021<\/a><\/p>\n"]},"_links":{"self":[{"href":"https:\/\/umfst.ro\/fr\/wp-json\/wp\/v2\/program-de-studiu\/32898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/umfst.ro\/fr\/wp-json\/wp\/v2\/program-de-studiu"}],"about":[{"href":"https:\/\/umfst.ro\/fr\/wp-json\/wp\/v2\/types\/program-de-studiu"}],"author":[{"embeddable":true,"href":"https:\/\/umfst.ro\/fr\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/umfst.ro\/fr\/wp-json\/wp\/v2\/comments?post=32898"}],"version-history":[{"count":1,"href":"https:\/\/umfst.ro\/fr\/wp-json\/wp\/v2\/program-de-studiu\/32898\/revisions"}],"predecessor-version":[{"id":50295,"href":"https:\/\/umfst.ro\/fr\/wp-json\/wp\/v2\/program-de-studiu\/32898\/revisions\/50295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/umfst.ro\/fr\/wp-json\/wp\/v2\/media\/43751"}],"wp:attachment":[{"href":"https:\/\/umfst.ro\/fr\/wp-json\/wp\/v2\/media?parent=32898"}],"wp:term":[{"taxonomy":"facultatea","embeddable":true,"href":"https:\/\/umfst.ro\/fr\/wp-json\/wp\/v2\/facultatea?post=32898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}