Programul de studii Comunicare \u0219i rela\u021bii publice ofer\u0103 o preg\u0103tire solid\u0103 \u00een domeniul comunic\u0103rii prin prisma mediilor tradi\u021bionale, fiind ideal pentru cei interesa\u021bi de rela\u021biile publice clasice, strategiile de comunicare \u0219i publicitate. Cursurile acoper\u0103 fundamentele comunic\u0103rii, construirea imaginii de brand, elaborarea campaniilor media \u0219i colaborarea eficient\u0103 cu agen\u021biile de publicitate. Prin aceast\u0103 abordare, studen\u021bii \u00ee\u0219i dezvolt\u0103 abilit\u0103\u021bile de a construi \u0219i men\u021bine rela\u021bii solide cu publicurile \u0219i partenerii, \u00eenv\u0103\u021b\u00e2nd s\u0103 gestioneze imaginea unei organiza\u021bii sau brand prin metode clasice de PR \u0219i comunicare. Programul pune accent pe creativitate, etic\u0103 \u0219i competen\u021be analitice \u00een media tradi\u021bional\u0103, asigur\u00e2nd o preg\u0103tire complet\u0103 pentru o carier\u0103 \u00een rela\u021biile publice \u0219i publicitate.<\/p>","protected":false},"excerpt":{"rendered":"
Programul de studii Comunicare \u0219i rela\u021bii publice ofer\u0103 o preg\u0103tire solid\u0103 \u00een domeniul comunic\u0103rii prin prisma mediilor tradi\u021bionale, fiind ideal pentru cei interesa\u021bi de rela\u021biile publice clasice, strategiile de comunicare \u0219i publicitate. Cursurile acoper\u0103 fundamentele comunic\u0103rii, construirea imaginii de brand, elaborarea campaniilor media \u0219i colaborarea eficient\u0103 cu agen\u021biile de publicitate. Prin aceast\u0103 abordare, studen\u021bii \u00ee\u0219i […]<\/p>","protected":false},"author":25,"featured_media":43520,"menu_order":5,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"24241,28188,23091,23473,21900,26081","_relevanssi_noindex_reason":"Rank Math Relevanssi index exclude","footnotes":""},"facultatea":[222],"class_list":["post-32590","program-de-studiu","type-program-de-studiu","status-publish","format-standard","has-post-thumbnail","hentry","facultatea-stiinte-si-litere-petru-maior"],"meta_box":{"facultatea":"\u0218tiin\u021be \u0219i Litere \u201ePetru Maior\u201d","link-facultate":"https:\/\/umfst.ro\/stiinte-si-litere\/","activare_buton":"0","link_aplica_acum":"https:\/\/adminfo.umfst.ro\/","select_msvroae1e1i":"3 ani","credite":"180","forma_de_invatamant":"Cu frecven\u021b\u0103","limba_de_predare":"Rom\u00e2n\u0103","progam_de_studiu":"Acreditat","cifra_de_scolarizare":"Buget 25F* \/ Tax\u0103 5","ciclul_de_studii":"Licen\u021b\u0103","wysiwyg_k17cu8f0jhs":"
Formarea de speciali\u015fti, cercet\u0103tori \u0219i lideri \u00een domeniul comunic\u0103rii conform standardelor \u015ftiin\u0163ifice \u015fi educa\u0163ionale, na\u0163ionale \u015fi europene, prin:<\/p>\n
Obiective generale<\/strong><\/p>\n <\/p>\n Obiective specifice<\/strong><\/p>\n Competen\u0163e profesionale<\/strong><\/p>\n CP1.<\/strong> Identificarea \u015fi utilizarea limbajului, metodologiilor \u015fi cuno\u015ftin\u0163elor de specialitate din domeniul \u015ftiin\u0163elor comunic\u0103rii;<\/p>\n CP 1.1<\/strong>\u00a0Definirea principalelor concepte specifice domeniului, utilizarea lor \u015fi a terminologiei de specialitate \u00een situa\u0163ii multiple<\/p>\n CP 1.2<\/strong>\u00a0Explicarea conceptual\u0103 a situa\u0163iilor de comunicare \u015fi a problemelor de specialitate \u00een domeniu.<\/p>\n CP 1.3<\/strong>\u00a0Aplicarea principiilor deontologice \u015fi a normelor etice care stau la baza organiz\u0103rii \u015fi func\u0163ion\u0103rii activit\u0103\u0163ilor specifice domeniului de specialitate, descrierea modului de organizare a profesiei \u015fi a valorilor acesteia.<\/p>\n CP 1.4<\/strong>\u00a0Aplicarea legisla\u0163iei na\u0163ionale \u015fi europene privind liberul acces la informa\u0163ie, proprietatea intelectual\u0103, drepturile de autor, copyright-ul etc. \u00een procesul comunic\u0103rii profesionalizate \u015fi \u00een activit\u0103\u0163ile de informare documentare.<\/p>\n CP 1.5<\/strong>\u00a0Elaborarea unor proiecte specifice de investiga\u0163ie \u015fi interven\u0163ie \u00een domeniul de specialitate.<\/p>\n CP 2. <\/strong>Utilizarea noilor tehnologii de informare \u015fi comunicare (NTIC);<\/p>\n CP 2.1<\/strong>\u00a0Identificarea \u015fi \u00een\u0163elegerea teoriilor cu privire la gestiunea informa\u0163iilor, comunicarea mediatic\u0103, sistemele media, dinamica acestora \u015fi la efectele comunic\u0103rii mediatice.<\/p>\n CP 2.2<\/strong>\u00a0Identificarea particularit\u0103\u0163ilor utiliz\u0103rii specializate a diverselor tipuri media \u00een comunicare.<\/p>\n CP 2.3<\/strong>\u00a0Utilizarea tehnologiilor adecvate \u00een realizarea \u015fi comunicarea profesionalizat\u0103 a diverselor produse de informare, cu respectarea dreptului publicului de a fi informat corect.<\/p>\n CP 2.4<\/strong>\u00a0Utilizarea unor criterii \u015fi metode standard de evaluare a calit\u0103\u0163ii \u015fi limitelor folosirii diverselor tehnologii \u00een cadrul unor acte concrete de informare \u015fi comunicare..<\/p>\n CP 2.5<\/strong>\u00a0Realizarea de portofolii cu privire la dimensiunea mediatic\u0103 a unui act de informare \u015fi\/ sau comunicare profesionalizat\u0103.<\/p>\n CP 3.<\/strong> Identificarea \u015fi utilizarea strategiilor, metodelor \u015fi tehnicilor de comunicare \u00een procesul de rela\u0163ii publice;<\/p>\n CP 3.1<\/strong>\u00a0Definirea conceptelor, teoriilor, paradigmelor \u015fi metodologiilor utilizate \u00een analiza comunic\u0103rii.<\/p>\n CP 3.2<\/strong>\u00a0Tratarea comunic\u0103rii \u015fi a publicului\/ audien\u0163ei din perspectiva unor parametri specifici domeniului.<\/p>\n CP 3.3<\/strong>\u00a0Utilizarea unor metode de cercetare pentru definirea problemelor de interes public \u015fi rezolvarea acestora prin modele de planificare specifice.<\/p>\n CP 3.4<\/strong>\u00a0Identificarea \u015fi utilizarea unor tehnici \u015fi indicatori relevan\u0163i pentru monitorizarea \u015fi evaluarea proceselor de comunicare.<\/p>\n CP 3.5<\/strong>\u00a0Elaborarea unui plan de comunicare eficient\u0103 \u00een situa\u0163ii definite de comunicare public\u0103.<\/p>\n CP 4. <\/strong>Realizarea \u015fi promovarea unui produs de rela\u0163ii publice;<\/p>\n CP 4.1.\u00a0<\/strong>Identificarea conceptelor \u015fi metodelor adecvate dezvolt\u0103rii unui produs de RP.<\/p>\n CP 4.2\u00a0<\/strong>Explicarea \u015fi interpretarea uni eveniment de RP din perspectiva planific\u0103ri lui strategice.<\/p>\n CP 4.3\u00a0<\/strong>Utilizarea unor cadre metodologice adecvate realiz\u0103rii unui produs de RP.<\/p>\n CP 4.4.\u00a0<\/strong>Validarea programelor \u015fi produselor de RP prin tehnici de evaluare specifice.<\/p>\n CP 4.5.<\/strong>\u00a0Elaborarea documenta\u0163iei pentru prezentarea unui produs RP.<\/p>\n CP 5. <\/strong>Asisten\u0163\u0103 de specialitate \u00een gestionarea comunic\u0103rii de criz\u0103 \u015fi\/sau \u00een medierea conflictelor de comunicare.<\/p>\n CP 5.1<\/strong>\u00a0Utilizarea corect\u0103 a principalelor metode, tehnici, tactici \u015fi strategii de comunicare \u015fi\/ sau mediere.<\/p>\n CP 5.2<\/strong>\u00a0Utilizarea instrumentarului retoric, argumentativ \u015fi semiotic pentru \u00eenl\u0103turarea unor disfunc\u0163ionalit\u0103\u0163i \u00een comunicare \u015fi\/ sau mediere.<\/p>\n CP 5.3<\/strong>\u00a0Utilizarea strategiilor \u015fi metodelor de comunicare \u00een gestionarea situa\u0163iilor de criz\u0103 \u015fi\/ sau mediere.<\/p>\n CP 5.4<\/strong>\u00a0Evaluarea critic\u0103 a metodelor \u015fi modelelor folosite \u00een gestionarea comunic\u0103rilor de criz\u0103 \u015fi\/ sau de mediere a conflictelor de comunicare.<\/p>\n CP 5.5<\/strong>\u00a0Elaborarea unui plan de comunicare de criz\u0103 \u015fi\/ sau de mediere a unui conflict de comunicare.<\/p>\n Competen\u0163e transversale<\/strong><\/p>\n CT1.<\/strong> Rezolvarea \u00een mod realist, cu argumentare at\u00e2t teoretic\u0103, c\u00e2t \u015fi practic\u0103, a unor situa\u0163ii profesionale uzuale, \u00een vederea solu\u0163ion\u0103rii eficiente \u015fi deontologice a acestora;<\/p>\n CT2.<\/strong> Aplicarea tehnicilor de munc\u0103 eficient\u0103 \u00een echipa multidisciplinar\u0103 cu \u00eendeplinirea anumitor sarcini pe paliere ierarhice;<\/p>\n CT3.<\/strong> Autoevaluarea nevoii de formare profesional\u0103 \u00een scopul inser\u0163iei \u015fi adapt\u0103rii la cerin\u0163ele pie\u0163ei muncii.<\/p>\n","textarea_ywu170mmtv":" Titlul absolventului:<\/strong>\u00a0Licen\u0163iat \u00een \u015ftiin\u0163e ale comunic\u0103rii<\/em><\/strong><\/p>\n Ocupa\u0163ii posibile conform COR:<\/strong>\u00a0Specialist \u00een rela\u021bii publice \u2013 243201; Purt\u0103tor de cuv\u00e2nt \u2013 243206; Profesor \u00een \u00eenv\u0103\u021b\u0103m\u00e2ntul gimnazial \u2013 233002. Specialist \u00een activitatea de lobby \u2013 243220; Brand manager \u2013 243207; Organizator t\u00e2rguri \u015fi expozi\u0163ii \u2013 243208; Corespondent radio \u2013 264204; Lector pres\u0103 \/ editur\u0103 \u2013 264209; Redactor \u2013 264211; Reporter \u2013 264212; Jurnalist Tv \u2013 264225; \u015eef agen\u0163ie publicitate \u2013 264217.<\/p>\n","text_zmdvr8gjqs":"","coordonator":"","email_rho5k00rj2a":"","pagina_de_facebook":"","pagina_de_instagram":"","file_upload_v1oldkq15g":[" 2025 - 2028<\/a><\/p>\n"," 2024 - 2027<\/a><\/p>\n"," 2023 - 2024<\/a><\/p>\n"," 2022 - 2023<\/a><\/p>\n"," 2021 - 2022<\/a><\/p>\n"," 2020 - 2021<\/a><\/p>\n"," 2019 - 2020<\/a><\/p>\n"],"fiseledisciplinelorbuton":[" 2023 - 2024<\/a><\/p>\n"," 2022 - 2023<\/a><\/p>\n"," 2021 - 2022 Anul I<\/a><\/p>\n"," 2021 - 2022 Anul II<\/a><\/p>\n"," 2021 - 2022 Anul III<\/a><\/p>\n"],"program-title":"Communication and Public Relations","wysiwyg_7dnkh9v375k":" The \"Communication and Public Relations\" program provides a strong foundation in communication through traditional media, ideal for those interested in classic public relations, communication strategies, and advertising. Courses cover communication fundamentals, brand image building, media campaign development, and effective collaboration with advertising agencies. Through this approach, students develop the skills needed to build and maintain solid relationships with audiences and partners, learning how to manage an organization's or brand's image through traditional PR and communication methods. The program emphasizes creativity, ethics, and analytical skills in traditional media, offering a comprehensive preparation for a career in public relations and advertising.<\/p>\n","excerpt-en":"","duration":"3 years","credits":"180","form_of_education":"With frequency","language_of_instruction":"Romanian","study_program":"Accredited","education_figures":"","cycle_of_studies":"Bachelor's","acquired_skills_and_knowledge":" Professional Competencies<\/strong><\/p>\n PC 1.<\/strong> The identification and use of language, methodologies and specialized knowledge in the field of communication sciences;<\/p>\n PC 1.1<\/strong>\u00a0The definition of the main field-specific concepts, their use and specialized terminology in multiple situations;<\/p>\n PC 1.2<\/strong>\u00a0The conceptual explanation of communication situations and specialized issues in the field.<\/p>\n PC 1.3<\/strong>\u00a0The application of the deontological principles and the ethical norms that form the basis of the organization and functioning of the activities specific to the specialized field, the description of the means of organization of the profession and its values.<\/p>\n PC 1.4<\/strong>\u00a0The application of national and European legislation regarding free access to information, intellectual property, copyright etc. in the process of professional communication and in research\/information activities;<\/p>\n PC 1.5<\/strong>\u00a0The development of specific investigatory and intervention projects in the specialized field;<\/p>\n CP 2. <\/strong>The use of new information and communication technologies (NICT);<\/p>\n P.C 2.1<\/strong>\u00a0The identification and understanding of theories regarding information management, media communication, classical and digital media systems, their dynamics and the effects of media communication;<\/p>\n P.C 2.2<\/strong>\u00a0The identification the particularities of the specialized use of various media types in communication<\/p>\n P.C 2.3<\/strong>\u00a0The use of appropriate technologies in the creation and professional communication of various information products, respecting the public's right to be correctly informed.<\/p>\n P.C 2.4<\/strong>\u00a0The use of standard criteria and methods for evaluating the quality and limits of the use of various technologies within concrete acts of information and communication.<\/p>\n P.C 2.5<\/strong>\u00a0The creation of portfolios regarding the media dimension of an act of information and\/or professional communication.<\/p>\n PC 3<\/strong> The identification and use of communication strategies, methods and techniques in the public relations process;<\/p>\n P.C 3.1<\/strong>\u00a0The definition of concepts, theories, paradigms and methodologies used in communication analysis.<\/p>\n PC 3.2<\/strong>\u00a0The handling of communication and the public\/audience from the perspective of field-specific parameters.<\/p>\n PC 3.3<\/strong>\u00a0The use of research methods to define problems of public interest and their resolution through specific planning models.<\/p>\n PC 3.4<\/strong>\u00a0The identification and use of relevant techniques and indicators for monitoring and evaluating communication processes.<\/p>\n PC 3.5<\/strong>\u00a0The development of an effective communication plan in defined public communication situations.<\/p>\n PC 4 <\/strong>The creation and promotion of a public relations product;<\/p>\n PC 4.1\u00a0<\/strong>The identification of adequate concepts and methods for the development of a PR product.<\/p>\n PC 4.2\u00a0<\/strong>The explanation and interpreting of a PR even from the perspective of strategic planning.<\/p>\n PC 4.3\u00a0<\/strong>The application of appropriate methodological frameworks for the creation of a PR product.<\/p>\n PC 4.4\u00a0<\/strong>The validation of PR programs and products through specific evaluation techniques.<\/p>\n PC 4.5.<\/strong>\u00a0The drafting of documents for the presentation of a PR product.<\/p>\n CP 5. <\/strong>Asisten\u0163\u0103 de specialitate \u00een gestionarea comunic\u0103rii de criz\u0103 \u015fi\/sau \u00een medierea conflictelor de comunicare.<\/p>\n PC 5.2<\/strong>\u00a0The correct use of communication and mediation methods, techniques, tactics, and strategies<\/p>\n PC 5.2<\/strong>\u00a0The use of rhetorical, argumentative, and semiotic tools for the removal of dysfunctions in communication and\/or mediation.<\/p>\n PC 5.3<\/strong>\u00a0The use of communication strategies and methods in crisis management and\/or mediation.<\/p>\n PC 5.4<\/strong>\u00a0The critical evaluation of methods and models used in crisis communication management and\/or mediation of communication conflicts.<\/p>\n PC 5.5<\/strong>\u00a0The development of crisis communication plans and\/or mediation of communication conflicts.<\/p>\n Transversal Competencies<\/strong><\/p>\n TC1.<\/strong> The realistic resolution, with both theoretical and practical arguments, of various common professional situations, in order to address them efficiently and ethically;<\/p>\n TC2.<\/strong> The application of effective work techniques in a multidisciplinary team with the performance of certain tasks on hierarchical levels;<\/p>\n TC3<\/strong> The self-assessment of the need for professional training for the purpose of insertion and adaptation to the requirements of the labor market.<\/p>\n","educational_plans":[" 2025 - 2028<\/a><\/p>\n"," 2024 - 2027<\/a><\/p>\n"," 2023 - 2024<\/a><\/p>\n"," 2022 - 2023<\/a><\/p>\n","\n
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