Members

Head of discipline

Lecturer Marius Cherecheș, PhD – CV

Research Directions

• Pharmaceutical education vs. industry expectations: a comparative analysis of pharmacy graduates’ perceptions and career outcomes
• The impact of pharmaceutical industry legislation on the marketing mix elements and marketing strategies for pharmaceutical products
• Digital marketing: online pharmacies, use of social media in medical and marketing communication with patients, behavioral segmentation
• Pharmaceutical services – implementation
• Study on pharmacists’ perceptions regarding newly introduced pharmaceutical services
• Pharmacovigilance in the digital era: the impact of emerging technologies on adverse reaction reporting and management
• Regulatory compliance and marketing strategies in the pharmaceutical industry: challenges and opportunities in a continuously evolving regulatory framework
• Digital marketing strategies and consumer behavior in the pharmacy cosmetics market
• Sustainability in the management of pharmaceutical and cosmetic waste: corporate social responsibility and consumer behavior