The „Communication and Public Relations” program provides a strong foundation in communication through traditional media, ideal for those interested in classic public relations, communication strategies, and advertising. Courses cover communication fundamentals, brand image building, media campaign development, and effective collaboration with advertising agencies. Through this approach, students develop the skills needed to build and maintain solid relationships with audiences and partners, learning how to manage an organization’s or brand’s image through traditional PR and communication methods. The program emphasizes creativity, ethics, and analytical skills in traditional media, offering a comprehensive preparation for a career in public relations and advertising.
Professional Competencies
PC 1. The identification and use of language, methodologies and specialized knowledge in the field of communication sciences;
PC 1.1 The definition of the main field-specific concepts, their use and specialized terminology in multiple situations;
PC 1.2 The conceptual explanation of communication situations and specialized issues in the field.
PC 1.3 The application of the deontological principles and the ethical norms that form the basis of the organization and functioning of the activities specific to the specialized field, the description of the means of organization of the profession and its values.
PC 1.4 The application of national and European legislation regarding free access to information, intellectual property, copyright etc. in the process of professional communication and in research/information activities;
PC 1.5 The development of specific investigatory and intervention projects in the specialized field;
CP 2. The use of new information and communication technologies (NICT);
P.C 2.1 The identification and understanding of theories regarding information management, media communication, classical and digital media systems, their dynamics and the effects of media communication;
P.C 2.2 The identification the particularities of the specialized use of various media types in communication
P.C 2.3 The use of appropriate technologies in the creation and professional communication of various information products, respecting the public’s right to be correctly informed.
P.C 2.4 The use of standard criteria and methods for evaluating the quality and limits of the use of various technologies within concrete acts of information and communication.
P.C 2.5 The creation of portfolios regarding the media dimension of an act of information and/or professional communication.
PC 3 The identification and use of communication strategies, methods and techniques in the public relations process;
P.C 3.1 The definition of concepts, theories, paradigms and methodologies used in communication analysis.
PC 3.2 The handling of communication and the public/audience from the perspective of field-specific parameters.
PC 3.3 The use of research methods to define problems of public interest and their resolution through specific planning models.
PC 3.4 The identification and use of relevant techniques and indicators for monitoring and evaluating communication processes.
PC 3.5 The development of an effective communication plan in defined public communication situations.
PC 4 The creation and promotion of a public relations product;
PC 4.1 The identification of adequate concepts and methods for the development of a PR product.
PC 4.2 The explanation and interpreting of a PR even from the perspective of strategic planning.
PC 4.3 The application of appropriate methodological frameworks for the creation of a PR product.
PC 4.4 The validation of PR programs and products through specific evaluation techniques.
PC 4.5. The drafting of documents for the presentation of a PR product.
CP 5. Asistenţă de specialitate în gestionarea comunicării de criză şi/sau în medierea conflictelor de comunicare.
PC 5.2 The correct use of communication and mediation methods, techniques, tactics, and strategies
PC 5.2 The use of rhetorical, argumentative, and semiotic tools for the removal of dysfunctions in communication and/or mediation.
PC 5.3 The use of communication strategies and methods in crisis management and/or mediation.
PC 5.4 The critical evaluation of methods and models used in crisis communication management and/or mediation of communication conflicts.
PC 5.5 The development of crisis communication plans and/or mediation of communication conflicts.
Transversal Competencies
TC1. The realistic resolution, with both theoretical and practical arguments, of various common professional situations, in order to address them efficiently and ethically;
TC2. The application of effective work techniques in a multidisciplinary team with the performance of certain tasks on hierarchical levels;
TC3 The self-assessment of the need for professional training for the purpose of insertion and adaptation to the requirements of the labor market.
Perioada de admitere închisă