The „Communication and Public Relations” program provides a strong foundation in communication through traditional media, ideal for those interested in classic public relations, communication strategies, and advertising. Courses cover communication fundamentals, brand image building, media campaign development, and effective collaboration with advertising agencies. Through this approach, students develop the skills needed to build and maintain solid relationships with audiences and partners, learning how to manage an organization’s or brand’s image through traditional PR and communication methods. The program emphasizes creativity, ethics, and analytical skills in traditional media, offering a comprehensive preparation for a career in public relations and advertising.