Communication and Emerging Media

Professional competences

• identifying and using the language, methodologies and specialised knowledge within the field of communication sciences
  • defining the main concepts specific to the field, applying them and using specialised terminology in various situations
  • conceptually explaining communication situations and professional issues within the field
  • applying deontological principles and ethical standards that underpin the organisation and functioning of professional activities in the field, and describing the organisation and values of the profession
  • applying national and European legislation regarding freedom of information, intellectual property, copyright, and related rights within professional communication and information/documentation activities
  • developing specific investigation and intervention projects within the field of specialisation
  • using new information and communication technologies (ICT)
  • identifying and understanding theories regarding information management, media communication, classical and digital media systems, their dynamics and the effects of media communication
  • identifying the particularities of specialised use of various media types in communication
  • using appropriate technologies to produce and professionally communicate various information materials, while respecting the public’s right to accurate information
  • applying standard criteria and methods for evaluating the quality and limits of using different technologies in concrete acts of information and communication
  • creating portfolios concerning the media dimension of an act of information and/or professional communication
  • identifying and using strategies, methods and communication techniques in the field of public relations
  • defining the concepts, theories, paradigms and methodologies used in communication analysis
  • addressing communication and audiences from the perspective of parameters specific to the field
  • using research methods to define issues of public interest and solve them through specific planning models
  • identifying and using relevant techniques and indicators for monitoring and evaluating communication processes
  • developing an efficient communication plan for defined public communication situations
  • creating and promoting a public relations product
  • identifying the appropriate concepts and methods for developing a public relations product
  • explaining and interpreting a public relations event from the perspective of its strategic planning
  • using suitable methodological frameworks for producing a public relations product
  • validating public relations programmes and products through specific evaluation techniques
  • preparing documentation for presenting a public relations product
  • providing specialised assistance in managing crisis communication and/or mediating communication conflicts
  • correctly using the main methods, techniques, tactics and strategies of communication and/or mediation
  • using rhetorical, argumentative and semiotic tools to address dysfunctions in communication and/or mediation
  • applying communication strategies and methods in managing crisis and/or mediation situations
  • critically evaluating the methods and models used in managing crisis communication and/or mediation of communication conflicts
  • developing a crisis communication and/or mediation plan for a communication conflict

Transversal competences

• realistically resolving common professional situations, with both theoretical and practical reasoning, to achieve efficient and ethical solutions
  • applying effective teamwork techniques within a multidisciplinary team and fulfilling specific tasks at different hierarchical levels
  • self-assessing professional training needs to ensure employability and adaptation to labour market requirements in the context of the unprecedented evolution of new media, globalisation and digitalisation