The History and Cultural Tourism programme is grounded in recent European debates on the importance of cultural heritage, both as a general societal resource and as a strategic asset for a sustainable Europe. Cultural tourism is considered a key driver of this development, serving as a powerful factor for local and regional growth and supporting sustainable urban and rural regeneration. The European Commission’s designation of 2018 as the “European Year of Cultural Heritage” further highlighted the significance of raising awareness at both European and national levels regarding the value of tangible and intangible cultural heritage.
This initiative also reflects the desire to develop a new type of tourism experience focused on the appreciation and promotion of European cultural heritage. It addresses the needs of a growing segment of culturally engaged tourists who seek meaningful, enriching travel experiences. In this context, there is a need to train specialists capable of promoting and managing cultural heritage in tourism, as well as experts able to integrate historical knowledge into contemporary applications.
Competences
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