E-business Management and Marketing

E-Business Management and Marketing is a professional Master’s programme aimed at graduates from diverse educational backgrounds. It is designed to equip students with the knowledge and skills required for digital transformation in the global business environment.

The course structure is modular, with the disciplines within each module complementing one another, and the teaching approach is grounded in SMARTogether principles, ensuring a supportive environment for collaboration and the exchange of the most relevant and up-to-date solutions in the field. Students benefit from digital resources for communication, learning, and complex simulations, enabling them to engage with real-world organisational scenarios and develop their decision-making skills in management and marketing, with a particular focus on innovation and entrepreneurship.