The Master’s programme Innovative Business in Tourism and Services provides an academic learning environment, both theoretical and practical, and offers opportunities to develop professional, social, and personal skills and abilities necessary for:

• enhancing the competitiveness of services and tourism through community-based initiatives focused on innovative business;
• adapting to current economic and social trends;
• applying advanced quantitative analysis methods and developing business strategies in tourism and services that align with contemporary realities, trends, and the socio-economic characteristics of the region. 

The courses promote and develop teamwork, debate, project work, and applied research, supporting the achievement of community objectives through leadership and quality—essential elements for transforming Romania’s tourism and services sector from an efficiency-driven economy into an innovation-driven one.